More Than a Logo. More Than a Colour Palette.
Your Brand Is Every Impression Your Business Makes.
Branding for small businesses isn't just your logo or your colours. It's your voice, your values, your vibe and the way all of that shows up consistently everywhere, so the right people feel it before they've even met you. Every time you sit down to create something for your business, you're starting from scratch.
What colours was I using again? Does this font look right? Why won't this logo fit the profile picture? (We've all been there...) A brand built with intention puts all of that to rest, so every time you show up for your business, you already know exactly what to do.
Most Small Business Owners Start Here
You picked a font you liked. Found some colours that felt right. Had a logo made (or made one yourself) and got on with the actual work. That's not a failure, that's just how it goes when you're focused on building something real.
But somewhere along the way it starts to feel a little... off. Your logo won't fit the profile picture. Your Instagram looks nothing like your website. Every time you need to create something new you're making it up as you go. You know what you do and you're good at it, but somehow that doesn't always come across the way you want it to.
That's not a you problem. That's a brand problem.
This Is What a Brand Built With Intention Feels Like
✨ You know exactly what to post, print, and send because everything is already figured out.
✨ Your business looks and sounds like itself everywhere people find you.
✨ The right clients recognize themselves in your brand before they ever reach out.
✨ You show up with confidence because your brand does the talking for you.
Here's how we build it together.
The Brand Itself
✨ Primary Logo Design
Custom built from scratch, & completely one of a kind.
✨ 3 Logo Variations
Different sizes and layouts so your logo fits everywhere, including that profile picture.
✨ Comprehensive Colour Palette
Your complete colour system, with pairings and contrast guidance.
✨ Strategic Font Selection
Font pairings chosen to match your brand's personality and keep everything readable.
✨ Custom Brand Elements
Illustrative details and decorative touches that give your brand depth and personality.
✨ 2 Pattern Designs
Versatile repeating designs you'll find a use for everywhere.
✨ Custom Email Signature Template
Because even your inbox should feel on brand.
Everything You Need to Use It
✨ Brand Guidelines
Everything documented so your brand stays consistent no matter who's using it or where.
✨ Brand Personality Guide
So your brand sounds like itself whether you're writing a caption or sending an email.
✨ Stock Photography Guidelines
Know exactly what kinds of photos to choose so your visuals always feel on brand.
✨ Inspiring Mood Board
The visual direction and feeling of your brand.
✨ 10 Social Media Templates
Ready to use designs for up to 2 platforms so showing up online feels effortless.
✨ At-a-Glance Branding Sheet
All your key brand details in one handy reference sheet.
✨ Canva Brand Kit
Your colours, fonts, and logos loaded and ready to use in Canva.
Your Investment
$5,999 CAD
Payment Plan Available
Split your investment into three manageable payments, no financial stress required.
Timeline: 3 weeks from kickoff to launch
Please note: Copywriting, stock photo licensing fees, trademarking, and legal brand protection are not included.
We're happy to point you in the right direction for all of these.
Your Brand and Website, Built Together.
A brand tells people who you are. A website tells them what to do next. When they're built together from day one, everything is cohesive, nothing feels like an afterthought, and you walk away confident in every corner of your online presence.
$8,999 CAD
(Save nearly $3,000 CAD compared to booking separately)
Want to Add Some Extra ✨Sparkle ✨to your Experience?
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A simple, clean Squarespace page to get your new brand online. Perfect for a link in bio or a short about page with a contact form, but not suitable for sales or store pages.
Please note Squarespace hosting is not included.
$299 CAD per page
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Choose Your Pack:
Social Media Graphics — 10 posts, custom or Canva templates
Letterhead & Business Card — print-ready designs to take your brand offline
Keep your brand looking consistent across all your marketing.
$375 per pack
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What's Included:
Help with CRMs & email marketing platforms
Client workflow & onboarding process setup
Guidance on choosing and setting up online booking systems
Understanding website analytics
Perfect for those starting from scratch who need the right systems in place before or alongside their new website.
$150/hour or
$500 CAD for 4 hours
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A video audit with clear, actionable recommendations covering your logo, colours, fonts, consistency across touchpoints, and overall brand feel.
$250 CAD
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A focused block of dedicated website care for tweaks, updates, and fixes. Available for existing Night Owl Notions clients and Squarespace users only.
Half Day — $400 CAD
Full Day — $800 CAD
Three Weeks to a Brand You Love💛
Your Brand Is One of the Best Investments Your Business Will Ever Make.
For care-centered businesses, trust isn't just nice to have. It's everything. Your clients are trusting you with their kids, their pets, their health, and their peace of mind. A brand built with intention tells them, before they've even reached out, that they're in good hands. That's not just good design. That's good business.
If you're ready to stop winging it and start showing up with intention, we'd love to be part of that. Book a free consult call and we'll talk about building something you're truly proud of.