Neon Sign "Hello" with "It's nice to meet you" in text underneath

Our Mission

Decorative chat bubble with a heart cut out in it

Our mission is to foster genuine connections with small business owners through kindness, inclusivity and open communication to collaboratively build digital nests, support long-term goals, and build happier communities.

Inclusivity

We believe everyone deserves a seat at the table. We’re committed to creating a safe, welcoming space for all — especially those from marginalized communities. Inclusivity isn’t just a buzzword; it’s a non-negotiable.

We ensure that the brands and websites we create are accessible, usable, and welcoming for everyone.

From offering flexible communication options like private Discord chats for neurodivergent clients to refusing partnerships with businesses that don’t align with our values, we’re committed to an inclusive business model.

We’re here to make sure the process feels comfortable, respectful, and empowering for all.

Collaboration

To us, collaboration is more than just working together — it’s about building real connections. We want to get to know you and your business so that your brand and website truly feel like you.

We aim for a client-designer relationship that feels more human to human than business to business. Expect open communication, and continued support even after we hit “launch.” We’re not just here to build your website.

We’re here to cheer you on, celebrate your wins, and recommend your business whenever we can. Your success is our success.

Community

Community means everything to us. Supporting local businesses, empowering small business owners, and uplifting marginalized communities are at the heart of Night Owl Notions.

We believe that when we lift each other up, we build stronger, happier communities.

We also recognize the importance of the global community, and strive to always be a positive influence.

Our goal is to contribute meaningfully. Whether through volunteering, investing in future talent, or creating digital spaces that make a difference.

Meet

Lorem & Ipsum

Lorem ipsum dolor sit amet… Just kidding!

Lorem and Ipsum are the Night Owl Notion mascots. You can find them sitting in the logo, peeking around corners, coming up with ideas and so much more!

Illustration of a dark blue owl with light blue eyes and a yellow beak looking upwards to a grey chat bubble that says "Hello! My name is Ipsum." with a dark blue heart in the chat bubble.

Illustration of a light blue owl with dark blue eyes and a yellow beak looking upwards to a grey chat bubble that says "Hello! My name is Lorem." with a light blue heart in the chat bubble.

Our Story

Whooo we are & how we got here

Architecture of the ceiling molding with the wrought iron decorative chandelier pole of the grand staircase in the Biltmore Estate located in Asheville, NC

Illustration of the state of North Carolina in light blue with a grey heart over Asheville

Kelly

Meet

Hiya! I’m Kelly, the founder, CEO, and designer behind Night Owl Notions. I’ve been into graphic design for over 20 years—self-taught, fueled by way too many late nights. With a business degree and a love for helping entrepreneurs and small businesses stand out, I’m all about creating brands and websites that feel just right.

Asheville, NC will always feel like home, but these days you’ll find me in Edmonton, AB, running my business and loving life here too.

When I’m not designing, you’ll probably find me gaming, crafting, hanging out with our furbabies, or planning...well, pretty much everything. I’m definitely a night owl—so if you’re up late dreaming about your next big idea, you’re in good company.

Edmonton City Skyline at night with the Walterdale Bridge

Tom Goulet, co-founder & CIO of Night Owl Notions. He has short curly light brown hair, light skin, blue shirt and black glasses

Illustration of the province of Alberta in dark blue with a yellow star over Edmonton

Hi, I'm Tom, co-founder, Director, and CIO of Night Owl Notions. Raised in Edmonton, I bring a diverse background with degrees in Network Administration, Education, and Music. When I'm not tackling technical challenges or crunching numbers (because let's be honest, Kelly hates math!), you'll find me gaming online, cheering on the Oilers, or telling cheesy dad jokes and singing parody songs.