It’s so nice to meet you!

What drives everything we do

Blue speech bubble with a cutout heart inside.

Our mission is to foster genuine connections with small business owners in Edmonton and beyond through kindness, inclusivity and open communication to collaboratively build digital nests, support long-term goals, and build happier communities.

Inclusivity

Outline of a web browser window with a heart inside a larger outline of a heart.

Inclusivity is personal to us. It means intentional diversity, showing up for marginalized communities, and making sure the spaces we create are genuinely accessible and welcoming for everyone. We don't partner with businesses that don't share those values. Not because it's a policy, but because it's who we are.

Collaboration

Icon of a light bulb with a glow, inside a window representing a website or application.

To us, collaboration means getting to know someone on more than a surface level. Understanding what they put into their work, following along on their journey, and having each other's backs through genuine support and recommendations. That goes for clients, creative partners, and everyone in between.

Community

Icon of a washing machine with a globe symbol indicating eco-friendly or global operation.

Community isn't something that just happens. It takes effort, intention, and people willing to show up and do the work. We believe in contributing meaningfully, whether that's volunteering locally, uplifting small business owners, or creating digital spaces that make a real difference. A better community starts with the people in it.

The Night Owls Behind the Notions

Night sky filled with stars visible through an arched balcony with decorative columns, overlooking a landscape of rolling hills and trees located at the Biltmore Estate in Asheville, NC.
Kelly Goulet, A woman with dark brown hair styled in a braid, wearing glasses, a black top, and a black beaded necklace, standing in front of a colorful mural of Flowers with light orange and beige leaves on a white background.

Picture behind taken from my favorite balcony at the Biltmore Estate in Asheville, NC

Picture in front taken from by the flower mural in Manchester Square in Edmonton, AB

Hiya! I'm Kelly, the founder and designer behind Night Owl Notions. I've been doing graphic design for over 20 years, mostly self-taught and fuelled by a lot of late nights. I hold a degree in Business Administration with a focus on Leadership and Psychology, which is a fancy way of saying I love people as much as I love design.

Asheville, NC will always have a piece of my heart, and Edmonton, AB is where Night Owl Notions found its wings. Both places have shaped who I am and how I show up for the people I work with.

When I'm not designing, you'll probably find me gaming, crafting, hanging out with our furbabies, or planning... well, pretty much everything. I'm definitely a night owl, so if you're up late dreaming about your next big idea, you're in very good company.

Night view of a Edmonton, AB with illuminated buildings and a lit modern arch bridge over a snow-covered area, with a winding road below.
Tom Goulet, A man with light skin, glasses, and short, curly, light brown hair smiling in front of a rustic stone wall in an outdoor setting.

Picture of the Walterdale Bridge and the Edmonton, AB skyline

Hi, I'm Tom, co-founder, Director, and CIO of Night Owl Notions. Raised in Edmonton, I bring a diverse background with degrees in Network Administration, Education, and Music. When I'm not tackling technical challenges or crunching numbers (because let's be honest, Kelly hates math!), you'll find me gaming online, cheering on the Oilers, or telling cheesy dad jokes and singing parody songs.

Meet the Night Crew

Rory (Aurora)

Chief Barketing Officer

Rory, A black and white dog with a spotted muzzle, sitting on a light blue surface with a light blue background.

Smart, sassy, and always the first to know when something's going on. Rory keeps the office on its toes.

Yellow Stars and black paw prints scattered to form a wavy line.

Nimbus

Close-up of a tabby cat with blue eyes, looking at the camera on a light blue and rainbow prism background.

Director of Pawsitivity & Inclusion

A lover of shoes, bags, and anyone who sings to him. Nimbus brings joy to everything he touches, danger to nothing.

Yellow Stars and black paw prints scattered to form a wavy line.

Orion

Black cat with yellow eyes wearing a blue collar with white constellation patterns and a silver moon and star tag, sitting on a light blue background.

Purrsonal Assistant

Orion barrels through life with enthusiasm and zero awareness of his surroundings. But he's purring the whole time so all is forgiven.

Yellow Stars and black paw prints scattered to form a wavy line.

Lumpy

Chief Cozy Officer

Close-up of a black and white cat with wide yellow eyes, looking up, against a light blue background.

Once a blanket lump, now a permanent office fixture. Lumpy took his time warming up and we think that's pretty relatable.

Yellow Stars and black paw prints scattered to form a wavy line.

Lorem ipsum dolor sit amet… Just kidding!

Lorem and Ipsum are our mascots, and they're hiding in plain sight all over this website. They're the silent type, but once you notice them, you'll see them everywhere.

Lorem

Cartoon illustration of a blue owl named Lorem with large eyes, a blue face, and a yellow beak and feet, looking upwards
Yellow curly arrow pointing downward and turning to the right.

Ipsum

Yellow arrow on a black background, pointing downward and to the left.
Cartoon illustration of a dark blue owl named Ipsum with large eyes, a blue face, and a yellow beak and feet, looking upwards

Why We Love Working With Care-Centered Businesses

Businesses built on care hold the world together in quiet, everyday ways. They pour endless time, energy, and heart into helping others, whether that means calming anxious pets, guiding clients through hard seasons, or creating safe spaces for people to feel seen.

But so often, the ones who give the most end up running on empty. Their websites, their branding, their own visibility all get pushed aside for later because someone else always needs them first.

At Night Owl Notions, we see that. We see you.

You do the hardest work with the biggest heart, and while we might not have what it takes to do what you do, we can help lift a bit of the weight in the ways we know best, through thoughtful design, smart systems, and a touch of creative magic.

When your brand and website reflect the care you already give, it becomes easier to reach the people (and pets) who need you most. It helps you show up with confidence, clarity, and calm, so your care can ripple even further.

Our goal is for every business built on care that we work with to feel supported, confident, and cared for, not just until launch day but long after. Because you deserve to have the same kind of support you give so freely to everyone else.

Blue speech bubble with a cutout heart in the center.
Blue speech bubble with a cutout heart in the center.
Two cartoon blue owls, named Lorem and Ipsum with large eyes and yellow beaks, standing side by side holding "hands" (wings)

Kelly loves connecting with other creatives, small business owners, and collaborators who are genuinely building something they believe in.

If that's you, she'd love to talk. Whether it's a virtual one on one chat or an in person meetup for Edmonton locals, she's always open to genuine connection.

Find her on Threads, LinkedIn, or Alignable, or just reach out directly.

Just please, no pitches.

Interested in Collaborating?