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Expert Tips, Resources, and Insights for Entrepreneurs and Solopreneurs
5 Tips for Keeping your Brand Authentic During the Holiday Rush
Maintaining your brand is important year-round, but when competition is at its highest during the holiday season, it can be pivotal to standing out and being recognized by people who already love your business.
The holiday season presents a unique challenge for businesses: how to stay true to your brand while also capturing the festive spirit that customers expect. It's a delicate balance between maintaining your core identity and embracing the seasonal excitement. Many businesses fall into the trap of completely transforming their messaging and visual identity, losing the very essence that made customers fall in love with them in the first place.
This guide will walk you through five strategic approaches to keep your brand authentic, engaging, and true to itself during the holiday rush.
2 Easy Ways to Empower Your Inbox
Gmail offers two little-known features that can help small-business owners empower their inbox to get the most out of it.
Understanding Why Your Website Needs a Privacy Policy - Today!
Did you know your website might be missing something super important? We're talking about privacy policies, those often-overlooked pages that can actually protect your business and build trust with your visitors. At Night Owl Notions, we love making the confusing stuff simple, so we've teamed up with our friends at Termageddon to help you out. In this post, we'll chat about why your website needs a privacy policy (even if you think it doesn't!) and how to get one without the headache. Stick around—you might be surprised at what you learn!
7 Reasons Your Small Business Needs a Website
“Does my business need a website?”
If you find yourself asking this question, you can stop asking, because the answer is YES!
While all businesses can benefit from a well-designed website, it can be the biggest asset for a small business.
When you have a small business you need to utilize the best resources to show you are a legitimate, trustworthy business, and the best way to do that is with a website that shows you are the real deal, what you specialize in, what you offer, and why your ideal customers should pick you over all those other competitors.
