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Expert Tips, Resources, and Insights for Entrepreneurs and Solopreneurs
5 Steps to Protect Your Business’ Passwords and Data
It seems like every week there is news about a data breach, or a potential data breach. It’s common these days to hear that you should change your password, not just on the site that has been breached, but also on any other site where you use that password. I often hear that is is frustrating to be forced to change your password, or suggested to change it so frequently. So what, then, can you as an entrepreneur do to protect your business’ data, and as much as possible avoid the frustrations that go along with constant password changes? What are the best ways to protect that data from the increasingly prevalent bad actors out there? Read on for 5 steps to keep your business’ passwords safe and secure!
Digital Business Cards, Real Connections
Imagine walking into a bustling networking event armed with nothing but your wit and charm. You’re ready to make connections, but then you realize you're missing something—how will you ensure those new acquaintances remember you after the conversation? This is where business cards come into play. But this is a topic that often stirs debate among professionals: are paper cards becoming a thing of the past?
Practical Self-Care Techniques to Combat Imposter Syndrome
Imposter Syndrome doesn't care how successful you actually are. Whether you're just starting out or you've been crushing it for years, that voice can still try to convince you that you're not good enough. It's like an unwelcome guest that shows up uninvited and tries to crash your entrepreneurial party. But here's the truth: You started your business for a reason. You have skills, passion, and a unique perspective that nobody else brings to the table quite like you do.
5 Tips for Keeping your Brand Authentic During the Holiday Rush
Maintaining your brand is important year-round, but when competition is at its highest during the holiday season, it can be pivotal to standing out and being recognized by people who already love your business.
The holiday season presents a unique challenge for businesses: how to stay true to your brand while also capturing the festive spirit that customers expect. It's a delicate balance between maintaining your core identity and embracing the seasonal excitement. Many businesses fall into the trap of completely transforming their messaging and visual identity, losing the very essence that made customers fall in love with them in the first place.
This guide will walk you through five strategic approaches to keep your brand authentic, engaging, and true to itself during the holiday rush.
2 Easy Ways to Empower Your Inbox
Gmail offers two little-known features that can help small-business owners empower their inbox to get the most out of it.
Understanding Why Your Website Needs a Privacy Policy - Today!
Did you know your website might be missing something super important? We're talking about privacy policies, those often-overlooked pages that can actually protect your business and build trust with your visitors. At Night Owl Notions, we love making the confusing stuff simple, so we've teamed up with our friends at Termageddon to help you out. In this post, we'll chat about why your website needs a privacy policy (even if you think it doesn't!) and how to get one without the headache. Stick around—you might be surprised at what you learn!
7 Reasons Your Small Business Needs a Website
“Does my business need a website?”
If you find yourself asking this question, you can stop asking, because the answer is YES!
While all businesses can benefit from a well-designed website, it can be the biggest asset for a small business.
When you have a small business you need to utilize the best resources to show you are a legitimate, trustworthy business, and the best way to do that is with a website that shows you are the real deal, what you specialize in, what you offer, and why your ideal customers should pick you over all those other competitors.
